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Our own story related to TAKEFU

The product created by the customers.

vol.5 Staff S




We ​interviewed S, a designer at TAKEFU, who has a unique worldview. As we delved into a serious conversation that was different from S's usual demeanor, we caught a glimpse of S's sincere feelings towards product creation and the products themselves, hidden behind a smile and a playful tone of voice that often said "just kidding".















S has a wealth of experience in the apparel industry, but what sparked their interest in fashion design? "I originally studied art, learning book binding, poster design, and other techniques," said S.


"After graduating, I somehow ended up working for a commercial production company doing CM planning and storyboarding. But I've always loved clothes."

What kind of fashion did you like?

"When I was younger, I loved vintage clothes," S said. "At 23, I went back to school for fashion design, and at 26, I made my debut in the apparel industry. I've been working as a designer ever since."

S's passion for their work shines through in their approach to design.


"Moving from two-dimensional graphic design to three-dimensional apparel design was the biggest change," said S. "In the apparel industry, there are two main types of brands: collection brands and commercial brands. I work as a commercial designer, developing products that fit the brand's image."

Working in the apparel industry has allowed S to pursue their love for clothing and turn it into a fulfilling career. S's dedication to their craft is evident in their thoughtful approach to design, and their love for fashion is contagious.
















Can you please tell us about your obsession with clothes?

S: "When I was younger, I used to buy anything that I thought was cute, even if I just touched it. I would buy clothes, accessories, and shoes, and my closet and shoe rack were overflowing, and I had bags piled up as well. I even had clothes I never wore and didn't remember buying. But now I have gotten rid of a lot of them."

What was the reason for that?

S: "Around seven or eight years ago, there was a trend called 'normcore,' which featured simple and fashionable outfits in monotone colors with a concept of wearing them for a long time. I was drawn to the idea of minimalism and a careful lifestyle that I liked. I started to give away the clothes I had and sent boxes of clothes to charity organizations or gave them to friends and my sister."

I have also changed my thinking and want to live with fewer things and use good quality items for a long time as I get older. In the end, good quality items can be used for a long time, so even if they are expensive, they may not be expensive in the long run. What changes have you made since then?


S: "The world has changed, and everything has become more casual, so my choices have changed too. I choose clothes that match my body shape and style, and I tend to buy similar things. I still have a habit of buying things I like right away, but I have started to take my time and think about it before buying. I buy things that are well-made, with good sewing and quality fabric, and have the maker's soul in them, even if they are a bit expensive, if I like them."






















What was your first encounter with TAKEFU?

S: "I discovered TAKEFU through a blog that was promoting a minimalist lifestyle, which I had started to become interested in. While I don't have any skin conditions that limit what fabrics I can wear, I had begun to appreciate the comfort of natural fibers and well-crafted clothing. That's when I started buying from TAKEFU. The first product I purchased was the Baby Soft Body Towel. When I touched it, I was amazed by the texture. I've worked in the apparel industry for many years, but I had never felt anything like it. It was incredibly smooth and soft to the touch, and it felt stress-free. I was like, what is this material?! I thought it would be great to work for TAKEFU and help develop their product line, so I reached out to them and ended up being hired."

As a designer, what do you think of TAKEFU's products?

S: "I believe that TAKEFU creates products that are made by the customers. The products are not driven by the intentions or personal desires of the designers, but rather by the needs of the customers. We focus on designing products that are not only comfortable and stress-free, but also aesthetically pleasing. We keep in mind how to best utilize the materials."

TAKEFU has a variety of uses for each customer. For example, some customers use the towel as a bra pad. What do you think is the appeal of TAKEFU?

S: "The appeal of TAKEFU is that customers can use it in various ways depending on their needs. This flexibility is a unique aspect of TAKEFU. For me personally, wearing TAKEFU has improved my mood. Having something comfortable to touch against my skin eliminates stress and helps me relax, which gives me more mental space and peace of mind."

























Can you tell us about what you focus on in your planning and production process?

S: "We focus on the comfort of wearing and a sizing that can accommodate any body type. We also pay attention to the sewing and how we finish off the seams. Some people find the seams uncomfortable, so we are careful about how we handle them. In addition, because the material is delicate, we are careful when deciding on the shape of the product. We can't accommodate 100% of requests, but we experiment and try to find the best approach. As a heavy user of TAKEFU myself, it's easier for me to plan products. I don't have to force in trends or think of clothes I wouldn't wear myself. I can focus on making products with honesty and that's very satisfying."

So, from the planning stage, it's all about creating a product that suits the needs of TAKEFU's customers, making it truly a "product made by customers".


S: "TAKEFU focuses on utilizing the material and meeting the customer's needs. The product has so much power because the material itself is so attractive. Apparel brands have fierce competition and are desperate to differentiate themselves with advertising and promotions. With TAKEFU, it's not necessary because the product itself is already powerful. It's rare to find a brand like this, where once you wear it, you can't live without it. So, it's essential that we cherish and protect this brand."


Are there any differences between TAKEFU and other apparel brands?
S: "I think we place less emphasis on trends and more on being a necessary, essential item like air or food."














Please tell us your recommended TAKEFU products.

S "Products made of 100% bamboo that impressed me, such as the Sleep Socks, Arm Covers, Towels, Sheer Gauze Shawls, and Seamless Innerwear. And the Spats... All of them! (laughs)"

What is your recommended product right now?

S "The Belly Warmer Pants. The fit is excellent, not too tight or too loose, and they conform to the body. They are seamless. We knit knitwear in a loop using a knitting machine that can create three-dimensional shapes. The crotch area also has no stitching allowance, so it's non-stressful. It also covers the stomach nicely. You can wear it over Spats or Shorts. It's especially useful for those with cold hands and feet, and can be used all year round. It's also good for air conditioning measures."

What are the benefits of being seamless?

S "Some customers are bothered by the stitching allowance. The stitching allowance is slightly raised. The finishing method is called "overlock," which means that the thread is bent. It can be prickly. There are also folded seam and flat seam methods, which are flat, but there is still a slight step. Seamless products can be worn by those who are concerned about such things."






















What are the benefits of being seamless?

S "Some customers are bothered by the stitching allowance. The stitching allowance is slightly raised. The finishing method is called "overlock," which means that the thread is bent. It can be prickly. There are also folded seam and flat seam methods, which are flat, but there is still a slight step. Seamless products can be worn by those who are concerned about such things."


Finally, could you tell us your secret to living comfortably?

S: "I've come to realize that to feel good and be in a good mood, it's important to naturally choose things that make you feel happy, whether it's what you wear or cultural things you see, rather than feeling like you have to choose them. I think that's the secret to living comfortably."


Wearing TAKEFU clothing also helps you feel good, doesn't it?

S: "When you're in a good mood, you don't cause stress to those around you, and it's also enjoyable for yourself. So being able to naturally choose things you like, whether it's what you wear or eat, is the secret to living comfortably. Just kidding!"


S-san has both a sensory and logical approach. In this interview, she talks about both her intuitive and logical approach to creating products, and she has created her own unique world. She lives a life where she gradually puts down the burdens on her shoulders, which is surprising, but also true to who she is. What was consistent throughout the interview was her genuine passion for creating products. I felt that what she's able to do is thanks to the various experiences she's had. As a TAKEFU user, I'm looking forward to the new products that will be released.


1993年生まれ。ナファ生活研究所直営店 Shop of TAKEFU "eau" 勤務。 



Interviewer Tamanegi(Onion)
Born in 1993. works at the Shop of TAKEFU "eau".

Motto is "It won't kill me." Hobbies include watching stage performances and visiting shaved ice shops. Has a strong curiosity.  Favorite TAKEFU items are spats and the Soft Fit Haramaki.

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