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Our own story related to TAKEFU

Envisioning the Encounter: TAKEFU and Its Customers

vol.11 Staff I



We interviewed Ms. I, who works as a shop staff member and also contributes broadly to theater and display work. As we listened to her stories, we had a chance to reconsider one of TAKEFU's main features: the "comfort" that comes with wearing their products. I realized it's not just about physical comfort, but it leads to a variety of other experiences and understandings.













―How did you encounter TAKEFU?


I "I learned about it through a friend's introduction. I remember when my friend first told me about TAKEFU, I didn't understand well and asked, 'What's that?' (laughs)"


―Indeed, it's surprising to learn that clothes can be made from bamboo, which we often perceive as hard. And it may take time for some to grasp that such a material can turn into clothing that is so soft and comfortable to wear. Did you learn about TAKEFU while working there?


I "Yes, that's right. Now, I have many favorite items. First of all, the healing fabric turtleneck. I've always liked turtleneck clothes, but some sweaters can be scratchy. When I wear the soft healing fabric underneath, it's very comfortable. Other favorites include Yak fur pile socks and leggings, which many other staff members also recommend. And I highly recommend the bath towel too. I've bought and received various towels and used them all, but I've realized that TAKEFU's towel is really good overall and lasts a long time. I noticed something when I used a towel from a famous and expensive manufacturer: it feels good when I'm the first one to use it, but it feels somewhat cold if someone else used it before me. But that's not the case with TAKEFU's towel. It's not cold and it doesn't get soggy, I noticed."
















―"Not getting cold" is an interesting point. But indeed, the absorbency of TAKEFU is fascinating. Even when you sweat a lot in leggings, although they surely absorb the sweat, they don't feel sodden against the skin. It's hard to put into words, but there's no discomfort from excess moisture on the skin when wearing them, which is really surprising.

I "That's right, towels that feel cold after use give you the impression that 'there's moisture on the surface', but you don't get that feeling with TAKEFU. So, considering this, maybe TAKEFU's towel is really absorbing all the moisture. When I dry my hair, it takes a long time because I have a lot of hair, but when I use TAKEFU's face towel before the hairdryer, it dries faster, which makes me appreciate the absorbency again. Therefore, I think it would be really good to use it in hair salons. It's soft and has little friction, so it seems good for the hair, doesn't it?"

―TAKEFU also has antimicrobial and deodorizing properties, so it seems like a good choice for stores that hang-dry indoors. TAKEFU's towel series is a popular staple item with many dedicated users, and it was good to revisit its charm. We look forward to the planned renewal. (※Already launched in June)

I "Actually, I thought the current bath towel was a bit large, so I'm glad to hear that there will be more size variations. I'm looking forward to the small bath towel, which seems to be just right."

















―There are so many different kinds of towels out there, and it's hard to find your personal best, isn't it?


I "Yes, that's right. If you like the feel of TAKEFU's towel, I think you can continue to use it for a long time. Considering that, I think TAKEFU is suited to reducing the number of items we use. The comfort makes me want to wear it for a long time, and it doesn't easily wear out, which I think makes sense."

―I understand that you have a strong habit of tidying up and decluttering, I-san. I admire your dedication to maintaining a beautiful shop environment. Do you have any practices that you consciously maintain in your daily life?


I "I don't think I'm a clean freak, but I do like things to be clean. Rather, I might feel uneasy when things are scattered all over the place. It's not that I consciously make an effort to do anything in particular, but when my house is in disarray, I think it reflects that my mind is in turmoil. When I'm feeling overwhelmed or irritable, my house tends to get messy, so I think about cleaning it up. But then again, because I don't have many possessions, it's not much trouble to keep things clean. I basically don't have a collecting habit, and I throw away things I no longer use, so I think my house is on the minimalist side. I love books, so I have a lot of them that I keep, but for clothes, if I don't wear it, I let it go. Therefore, I don't accumulate many and a small storage space is sufficient. But speaking of which, I've noticed that I don't throw away TAKEFU items."






















"If you were to recommend a product to fellow bodyworkers, which one would it be?"

E: "TAKEFU's pants are easy to move in, and I particularly like YURU pants. I don't do dance practice lately, but when I do my practice at home, I always wear them. I used to have atopic dermatitis, and I really hated synthetic leotards. When I sweat in nylon, it causes inflammation and itches, it gets sticky and sticks to my skin and it's uncomfortable... I loved dancing, but I had a dilemma because I hated the things I had to wear to practice dancing. TAKEFU's leggings are really good, they're easy to move in and absorb sweat well. I wondered why these weren't available when I was young.

Also, I climb mountains in the winter and do winter sports like skiing and snowboarding, but mountain gear is often made of synthetic materials like merino wool. These functional innerwear are quick-drying, so they steal moisture from the skin when you sweat, causing static electricity and smell, and making the skin dry and itchy. But if you wear TAKEFU's leggings or healing leggings, there's really no discomfort, so you can enjoy climbing and skiing without any worries. I think that's the strength of TAKEFU, it's "skinwear that makes you love what you love even more".


As I mentioned earlier, the things you have to wear as a uniform to do what you love, when they're not gentle, that's what's wrong with the world today... Children with atopic dermatitis who want to do outdoor sports, but get itchy when they wear ski gloves or fleece, and end up hating it, and end up hating the sport itself.

That's such a waste. I think TAKEFU is a real salvation in the sense that it's "skinwear that makes you love what you love even more". The same is true for dance, wearing TAKEFU makes you feel good, so you want to dance more and move more, and it makes you more active. This is something that only TAKEFU can do.

No matter how much you explain that TAKEFU is gentle to the touch, kind to the environment, less likely to cause static electricity, and feels really good, it's hard to get people to understand. But on the other hand, if you let them use it, they will definitely understand the benefits. I think there are people who are saved just by wearing this. Until I met TAKEFU, I was just trying to find comfort, just trying to make up for it, but I couldn't create the comfort I wanted... no matter how much I searched, I couldn't find it. But TAKEFU is "really" reaching out to the itchy places, throwing out there, and I think that's the big difference between it and other products in the world."
























―Indeed, when we have visited events or department store fairs with TAKEFU, various shops are exhibiting their products, and it's fun to encounter things like "Oh, this product exists!" This is also one of the joys of participating as a staff member. I-san, you also work on display, don't you?


I "I assist in a job called VMD (Visual Merchandising) to display the products in a way that better communicates their appeal. This includes displays at shops and locations where buyers for exhibitions come. Even if a product is good or delicious, there are actually many products that are not presented attractively, and I propose ideas for good arrangements and booth designs to such people."

―That sounds interesting! I'd love to hear more about it.


I "For example, upon a request from a food ingredient coating company, we changed the display from only showcasing the finished coated products to one where the coating machines were also displayed. By showing the actual process of coating, we were able to better communicate the charm of the coating technology itself. Many people stopped at the booth, and it even sparked interest among foreigners, leading to a wonderful outcome of being able to participate in an export product exhibition."

―I'm very curious because I've never seen a coating machine before. For that company, it must have been a machine they used on a regular basis. Indeed, I get the feeling that from the perspective of the person involved, the advantages and features can sometimes become taken for granted.


I "That's true. Having an objective perspective from a third-party view can help them notice these charms. Of course, it depends on how much they value such work. I think there are things that can be helpful for TAKEFU, but on the other hand, I feel that rather than wanting TAKEFU to be widely known, there is also a desire for it to reach those who need TAKEFU..."

―Indeed, there is that aspect as well. It would be wonderful if the connections could spread while maintaining a balance between the two sides, rather than in an unnatural form.


I "Yes, connections are indeed very important."






Listening to I-san's views about creating things and encountering them, I felt the potential opened by the act of "encountering". The value of cherishing things you like for a long time is simple but something I want to hold dear. And in a world where various things have become complicated, I am reminded that it is more than anything a joy when those who have encountered our products through serendipity like them and continue to use them for a long time. Depending on the message of the product and the encounters, the future can expand in various ways. I am looking forward to the connections that will come from TAKEFU in the future.


1991年生まれ。SHOP of TAKEFU “eau“勤務。 



Interviewer Noi
Born in 1991. Works at SHOP of TAKEFU "eau". Hobbies include searching for delicious food and storing notes on "umami". Favorite TAKEFU items are the Arm & Leg Warmers, Relax Pants, and Spats.

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