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わたしとTAKEFU
それぞれのTAKEFUにまつわるストーリー。
Our own story related to TAKEFU
ap bank fes '23
〜社会と暮らしと音楽と〜
Report on ap bank fes '23: Society, Life, and Music
Special Edition
ap bank fes '23 〜社会と暮らしと音楽と〜にTAKEFUが出店しました！
新型コロナウイルスの影響もあり、なんと5年ぶりの開催！
チケットも完売、奇跡的に天気も良くほぼ晴れ、熱気溢れる3日間でした。
TAKEFU set up shop at ap bank fes '23 Society, Life, and Music!
Due to the effects of the COVID-19, it was the first event in an incredible five years! Tickets were completely sold out and, miraculously, the weather was mostly clear, making for three passionate, energetic days.
このフェスを主催しているap bankは『持続可能な未来への想いを実現させるために』自然エネルギーや環境保全活動をしている方々への支援、復興支援活動など、様々なプロジェクトを立ち上げている団体です。
https://www.apbank.jp/
発足メンバーである音楽家の小林武史さんや、Mr.Childrenの櫻井さんを中心として様々なアーティストがメイン会場でライブをする中、食事の屋台がずらっと並ぶエリア、体に優しい日用品や消耗品などのショップが並ぶエリアがあり、TAKEFUもこのショップのひとつとして出店しました。
もちろん食事も、無添加など健康に気遣ったものが多く、ゴミを無駄に出さないようＭｙ食器推奨、食器がない場合もプラスチックではなく紙の器で提供するなど、随所に環境への配慮があり、通常のフェスとは少し違う雰囲気を感じます。
盛り上がっていながらも、どこか落ち着いてゆったりした雰囲気。
私は初参加でしたので、聞こえてくるライブの音楽や、お祭りの雰囲気にいちいち心トキメかせながら、TAKEFUブースでたくさんのお客様とお会いしました。
The ap bank, which organizes this festival, is an organization that launches various projects, such as support for those who are engaged in renewable energy and environmental conservation activities and recovery support activities, in order to realize a "sustainable future".
https://www.apbank.jp/
With founding members like the musician Takeshi Kobayashi and Mr.Children's Sakurai, a variety of artists perform live at the main venue. There's also an area lined with food stalls, and an area where shops selling body-friendly daily necessities and consumables stand side by side, and TAKEFU was one of these shops. Of course, the food also includes many health-conscious options such as additive-free items, and to reduce waste, they encourage the use of your own tableware. If you don't have tableware, they provide paper vessels instead of plastic, showing consideration for the environment in various ways and creating a slightly different atmosphere from ordinary festivals. It's a bustling but somehow relaxed and laid-back atmosphere.
Since this was my first time attending, I got excited by the live music and festival atmosphere that reached my ears, and met many customers at the TAKEFU booth.
驚いたのは、何年も前にap bank fesでTAKEFUのものを購入し、また来ました！という方がとても多かったこと。
そのうち一組のご家族は、12年前のap bank fesでTAKEFUに出会い、その翌年にお子さんが生まれ、子育てや休止期間を経て、12年ぶりのフェス参戦とのことでした。
「12年前に買ったんですがとても良くて、今も使っています。」と、鞄から取り出したのは白いタオルハンカチ。
もちろん使い込んでくださった形跡はあるものの、大きなほつれや汚れもなく、本当に清潔な状態で、改めてTAKEFUの持ちの良さを確認します。
それと同時に、こんなに小さな布1枚だけでも10年以上TAKEFUのことを忘れずにいてくださったことに感動してしまいました。
そのお客様は、ハンカチを購入した翌年に生まれて今は11歳になったというお子様に、新しいタオルハンカチを購入していかれました。
What surprised me was the number of people who said they had bought something from TAKEFU at the ap bank festival years ago and had come back! Among them was a family who had encountered TAKEFU at the ap bank festival 12 years ago, had a child the following year, had gone through child-rearing and periods of hiatus, and were back at the festival for the first time in 12 years. They said, "We bought this 12 years ago and it's really good, we're still using it," and what they pulled out of their bag was a white towel handkerchief.
While it showed signs of use, it had no significant frays or stains and was in a very clean condition, reaffirming the durability of TAKEFU products. At the same time, I was moved that they had kept TAKEFU in mind for over a decade, all because of this one small piece of cloth. They purchased a new towel handkerchief for their child, who was born the year after they bought the handkerchief and is now 11 years old.
この方々だけではなく、今はもう売っていない色付きのガーゼショールや和布を手に「前もここで買って、良かったので探して来ました！」と来てくださる方が多く、長い間大事に使ってくださっていることが伝わります。
そのような再会がある一方で、もちろん新たな出会いもたくさんありました！
初日にいらっしゃったお兄さんは、ライブの前にたまたま寄ってくださったのですが、スモールバスタオルを触った途端その柔らかさに驚き、小さいサイズのゲストタオルをお試しでご購入。 それを氷水に浸けてお渡ししたところ、物凄く気持ちいいと笑顔になっていただきました。
その方は2日目にもご来店、昨日一日中外にいたけど本当にタオルが気持ち良かった！と伝えに来てくださり、またゲストタオルに氷水を浸けてライブに参戦されました。
一番暑かった3日目もご来店。あまりの暑さに、TAKEFUを身に付けていれば少しでも気持ち良くいられるのでは･･･と、その場で靴下を履き替えてご出発。
最終日の全ライブが終わった後も寄ってくださり、靴下やトランクス等、お土産にしていただきました。
ap bank fesがなければ出会わなかったお客様に出会えたことも、ひとりのお客様が快適にap bank fesを楽しむためTAKEFUを頼ってくださったという事実も、とても嬉しかったです。
Not only these people, but many others came holding colored gauze shawls and Japanese cloth that we no longer sell, saying, "I bought it here before and it was good, so I came looking for you!" You can tell they have been using them with care for a long time.
While there were such reunions, of course, there were also many new encounters!
A young man who came on the first day stopped by just before the live show, and as soon as he touched the small bath towel, he was amazed at its softness and bought a small guest towel as a trial. When we soaked it in ice water and handed it to him, he was delighted by how incredibly comfortable it felt. He came back to the store on the second day and told us that he had spent all day outside yesterday, but the towel was really comfortable! He soaked the guest towel in ice water and went to the live show again.
He came to the store even on the third day, which was the hottest. Due to the extreme heat, he thought that if he wore TAKEFU, he would feel at least a little better... and changed his socks on the spot and left. He even stopped by after all the live shows on the final day and took socks and trunks as souvenirs.
I was very happy to have met customers that I would not have met if it weren't for ap bank, and the fact that one customer relied on TAKEFU to enjoy the ap bank festival comfortably.
今回、真夏・野外・ライブ会場は安全のため日傘禁止、という環境もあってか、1番人気だったのは清布ガーゼショールでした。（サイズはシングル）
日差しが強いところで頭から被ると、日陰になって風を通して一気に涼しくなる！と驚きの声がたくさん上がりました。
特に3日目は日差しを直接浴びると身の危険を感じるほどの暑さだったので、何か対策できないか？と駆け込み寺のようにTAKEFUにいらっしゃり、ショールを持っていかれる方が多く、お昼には完売です。
また日差し対策としてもうひとつ、アームカバーも好評でした。 私自身、このフェスのためにＵＶカット用の上着を購入し着ていたのですが、3日目の暑さだとさすがに耐えきれず、でもテント付きとは言え外に出る瞬間もあるし半袖になる勇気はない･･･と考えていた時、お客様にお見せするためにアームカバーを装着してみたらひんやりとしたように感じたんです。
そこで上着を脱いでアームカバーに変えてみたところ、本当に涼しくて驚きました。
一見とても温かそうなアームカバーですが、通気性が良いのと汗の吸水でサラサラ感が保たれ、真夏にも最適だったようです。 UVカットも90％程適応しています。
最初からアームカバーにしておけばよかった(笑)！ 今回唯一の反省点です。
This time, perhaps due to the fact that it was midsummer, outdoors, and parasols were prohibited at the live venue for safety reasons, the most popular item was the Seifu gauze shawl (single size). Many were amazed at how putting it on from the head in a sunny spot creates shade and cools down instantly as it allows the wind to pass through. Especially on the third day, it was so hot that you could feel the danger of direct sunlight, and many people came to TAKEFU like a last resort, wondering if there was any way to take countermeasures, and took the shawl. It was sold out by noon.
Another item that was popular as a measure against the sun was the arm cover. I myself had bought and was wearing a jacket for UV protection for the ap bank, but on the third day, it was so hot that I couldn't bear it. I didn't have the courage to go out in short sleeves, even under a tent... When I put on the arm cover to show it to the customers, I felt a cool sensation. So, I took off my jacket and switched to arm covers, and I was surprised at how cool it really was. At first glance, the arm cover looks very warm, but it keeps a smooth feeling due to its good breathability and sweat absorption, and it seems to have been perfect for midsummer. It also provides about 90% UV protection. I should have started with the arm cover from the beginning (laughs)! That's the only thing I regret about this time.
同じく真夏もサラサラ涼しく着れるスクエアフレンチTシャツや、さらりパンツも人気で、その場で着替えて行く方もいらっしゃいました。
応急処置のように着替えて、こちらはご購入頂いた立場なのにも関わらず「ありがとう！本当に助かりました！」と逆にお礼を仰ってくださるお客様の笑顔を見ると、なんて良い出会いなんだろうと感じずにはいられません。
デイリーサポートシートを靴擦れ部分に使ったり、日差しでやけどのようになってしまった足にスパッツを履いたり、一時はTAKEFUブースが保健室のようでもありました。
最終日の食事後、お皿を洗いに行く時、ちょうどback numberさんのライブ中でＭＣが聞こえてきたのですが、
「ap bankを知って調べてみると、なんだかすごく大きなものなような気がするし、実際大きなこともやっていると思うんだけど、でも結局そこには『命より大切なものはない』っていう凄くシンプルなものだけがあって、そのためだけに全てやってる。それってすごくかっこいいし、だから参加させていただけて嬉しいです。」
というようなことをお話されていました。
『命より大切なものはない』
当たり前ですが見過ごされがちな言葉です。
そしてTAKEFUもこの言葉をサポートできるものだなと感じ、このフェスに参加するのに相応しい存在なのだろうと、少し嬉しかったです。
The T-shirts that can also be worn cool and smoothly in midsummer, and the Sarari pants, were also popular, and some people changed into them on the spot.
Even though they were in the position of making a purchase, when I saw the smiles of customers who thanked us for the impromptu change of clothes, saying "Thank you! You really saved me!", I couldn't help but feel what a wonderful encounter it was.
The TAKEFU booth also served as a health room at times, with customers using the daily support sheets on parts of their feet that had blisters from their shoes, or wearing spats on their feet that had been sunburned like burns.
On the last day, when I went to wash my plates after a meal, I heard back number's MC during their live performance. They said something like,
"When I learned about ap bank and looked it up, I felt like it was something very big, and I think they are actually doing big things. But in the end, all they have is something very simple, that 'there is nothing more important than life', and they are doing everything for that alone. I think that's really cool, and I'm glad to be able to participate."
"There is nothing more important than life"
It's an obvious but often overlooked phrase. And I felt that TAKEFU can support this phrase, and I was a little happy to think that we are a suitable presence to participate in this festival.
お客様も出店者もアーティストも、全体的に温かく優しさに包まれた3日間のap bank fesでした！ ここでTAKEFUに出会ってくださった方が、今まで以上に気持ちの良い生活を送ってくださることを祈ります。
最後に、相田社長に印象深かったことをインタビューしました。
社長「5年ぶりのap bank、夏フェスで、5年分年齢を重ねているので、体力的に持つか心配だったんだけれども、今回、暑い時に熱いお茶を飲むということを続けてた3日間だったのね。
そしたら冷たいものを飲むよりも、外気温と内気温（体温）の差が少なくなることによって、体が辛くなくなるということに気がついた。これはとてもとても大きな発見でした。あのお茶は私たちと関わりの深い方に作っていただいた中国茶で、とても助けられました。」
そうなんです。これは私も絶対にお伝えしたいと思っておりました！
3日間、副社長のご助言もあり、私たちTAKEFUチームはずっと温かいお茶を飲んでいました。
真夏に野外で温かいお茶？！しんどそうだな？！と思われるかもしれませんが、このおかげで3日間、全員とても元気だったんです･･･！
人間の尿は体温と同じ温度になるので、冷たい水を飲むとそれを体温まで上げる作業で体がとても疲れてしまうそうなんです。
そのお茶は発汗作用もあるものだったので、良い汗をかくからか体温調節もうまくいき、真夏に感じる気持ち悪さやだるさは感じずに3日間乗り切れました。
私も暑いときは冷たい水やサイダーをガブガブ飲んでいましたが、これは体感として凄く良い発見だったので頂いたお知恵をお裾分けです。
暑いときこそ、熱いものを飲む。
皆様もこの夏、暑さに苦しんだ時にはぜひ試してみてください！
TAKEFUやお茶に助けられながら、たくさん感動を頂いたap bank fes '23でした。
皆様も良い夏を過ごせますように！
Both the customers, exhibitors, and artists experienced three warm and kind-hearted days at the ap bank festival! I hope that those who encountered TAKEFU here will lead a more comfortable life than ever before.
Lastly, I interviewed President Aida about what impressed him the most at this ap bank festival.
President Aida said, "This was the first ap bank summer festival in five years, and I was worried whether I would have the physical strength as I was five years older, but over these three days, I kept drinking hot tea when it was hot. I realized that by minimizing the difference between the external temperature and internal temperature (body temperature), the body doesn't feel as distressed. This was a very big discovery. The tea was a Chinese tea made by someone closely related to us, and it really helped me."
That's right. This is something I definitely wanted to share! For three days, with the advice of our Vice President, we, the TAKEFU team, were constantly drinking warm tea. It might seem difficult to drink hot tea outdoors in the middle of summer, but thanks to this, everyone was very energetic for the three days...! It seems that when you drink cold water, your body gets very tired because it has to raise the temperature to body temperature. The tea we had also had a sweat-inducing effect, so it helped regulate body temperature and we were able to get through the three days without feeling sick or sluggish, which we usually feel in midsummer. I used to gulp down cold water and cider when I was hot, but this was a great discovery for me in terms of body sensation, so I wanted to share this wisdom with you. When it's hot, drink hot things. Please try it when you feel overwhelmed by the heat this summer!
With the help of tea and TAKEFU, ap bank was filled with many impressive moments.
I hope everyone has a wonderful summer!
インタビュアー・みー
1992年生まれ。
ナファ生活研究所直営店 Shop of TAKEFU "eau" 勤務。趣味は宝塚観劇、旅行、食事、ラジオなど。 好きな季節は夏。最近は友達とマーダーミステリーというゲームをやる時間が楽しい。
特にお気に入りのＴＡＫＥＦＵ商品はソフトフィットインナー、スパッツ、バスタオル。
Interviewer Mi
Born in 1992. Works at the TAKEFU shop "eau". Hobbies include watching Takarazuka Revue shows, traveling, and dining out. Recently, enjoy time playing a game called "Murder Mystery" among friends. Favorite TAKEFU products include Soft Fit Inner, Spats, and Bath Towels.
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